Rankify

CPM Calculator (Cost Per Mille)

Easily calculate the cost per 1,000 impressions of your advertising campaigns. Enter your total ad cost and impressions to get the CPM instantly.

What is CPM?

CPM stands for Cost Per Mille, where "mille" means one thousand in Latin. It is a metric used in advertising to denote the cost of 1,000 impressions (views) of an advertisement.

CPM Formula

The formula to calculate CPM is:

CPM = (Total Advertising Cost ÷ Total Impressions) × 1000

How to Use CPM Calculator

  1. Enter your total advertising spend in USD.
  2. Enter the total number of ad impressions received.
  3. Click on Calculate CPM.
  4. Your CPM value will be displayed instantly.

Why CPM Matters?

CPM is an important metric for advertisers and marketers because it allows them to measure the cost-effectiveness of campaigns. A lower CPM indicates that you’re reaching more people at a lower cost, which means a better return on your ad spend.

Popular Tools

Related Tools